Outlining Your Objectives
What is Your Motivation to Sell?
What is Your Timeline to Move?
Where are You Moving?
What is Most Important for You?
Market Dynamics: Macro v. Micro
Market Forces: Supply and Demand
The Numbers: Trends and Metrics
Analysis of Active, Pending, and Sold Transactions
Personal Timing and Seasonal Considerations
Outline Features and Benefits
Determine Key Differentiators Based on Active Inventory
Establish Target Market and Buyer Profile
Create Profile-Based Buyer Attraction Strategy
Finalize Documentation and Contractual Agreements
Complete Any Property Improvements
Engage Staging Consultant
Engage Photography and Media Professional
Organize Trusted Advisor Meeting
Define Launch Timeline
Property Launch Collateral
Digital Marketing Plan
Social Media Strategy
Broker Network Exposure
Open Houser Strategy
Direct mail and Communication Approach
International Buyer Strategy
Events and Public Relations
Launching the Marketing Plan
Creating the Perception of Value
Attracting and Qualifying Potential Buyers
Showing the Property
Weekly Reports, Updates, and Communication Strategy
Respond to Changes in the Market Place
Procure Written Offers
Qualify and Analyze the Merits of Each Offer
Strategically Respond to Offers
Negotiate to Optimize Price and Terms
Multiple Offer Process and Backup Offer Strategies
Execute the Contract
Meet Deadlines and Contingency Periods
Fulfill Duties and Responsibilities
Transitioning from the Property
Closing and Celebration
Staying in Touch and Keeping You Informed
Second Homes and Investment Properties
Feedback, Testimonials, and Referrals
When you're thinking of putting your property on the market, you probably don't quite know where to start or who to call. In this video, I walk you through what you should expect of a Listing Consultation.
The first step to get people to come into the house is appealing to them from the curb, otherwise, they'll drive right by. What is realistic and what's just a little overboard?
Termites are one of the biggest surprises to people when they're selling their home. The reality is that most homes in Southern California have them. What does it mean and how do you deal with them?
Staging is one of the most important things you can do to sell your house quickly, for the most money possible. Here are some tips to make the decision a bit easier for you.
I'm constantly asked what people can do to get the most money for their home. These few tips will help you sell quickly, for the most money possible.
There are a couple reasons you can't stay at your house during an Open House. You may be surprised at the most important reason.
Browse thousands of real-time sales and rental listings through our integrated app and website — filtering by the criteria that matter most to you — and connect with your Compass agent to schedule viewings and keep track of all your visits.